How can I join the Roku Sales Representation Program?
Channels that incorporate advertising into their business model will default to an Inventory Split model. An ad server is required and the publisher is responsible to send 30% ad inventory to Roku, of such Roku retains 100% revenue from this inventory (under no obligation to fill it).
Roku would consider adding channels to the Roku Sales Representation Program when a threshold of 5,000 new installs and 50,000 streaming hours over the last calendar month is achieved. If a channel has been admitted to the Roku Sales Representation Program, Roku may elect to manage the remaining 70% of ad inventory on a revenue share. For more details, view Roku Distribution Agreement.
To achieve these engagements thresholds, we encourage our partners to utilize Roku’s vast paid promotion tools to increase channel installs and engagement levels. Visit our Self-Serve Tool for further details.
If you have additional questions, reach out to firstname.lastname@example.org