How can I monetize my channel with ads?
Publishers on Roku have the option to monetize their channel through video advertisements.
This requires an Ad Server and by default would enter into an Inventory Split Agreement with Roku. 30% of inventory must be sent to Roku, as such, Roku retains 100% revenue from this inventory (but under no obligation to fill it). The publisher fully controls the remaining 70% and keep 100% revenue generated through 3rd party demand sources setup.
There could be an opportunity for Roku to backfill the remaining 70% through the Roku Sales Representation Program. We would consider adding channels to the Roku Sales Representation Program when a threshold of 5,000 new installs and 50,000 streaming hours over the last calendar month is achieved.