SDK or Direct Publisher
Questions & Answers
Q: If another channel has that name, do we have to come up with something unique?
A: Yes, each channel on our platform must have a unique channel name.
Q: Can a channel name be taken/reserved if someone has set up a submission but never actually submitted for publishing?
A: Yes, as soon as a channel is created (whether officially published or not), that channel name is taken and cannot be used for another channel on the platform.
Q: Does Roku do a cleanup of channel names overtime for unpublished or inactive channels?
Q: What if another channel is using the name I want to use for my channel?
A: If you have rights to a channel name that is currently taken, follow our legal process outlined here to claim rights to that name.
Q: Is there a limit for the length of a channel name?
A: Yes. The character limit for channel name length is 30 characters.
Q: Is it possible to change the name of a channel after it is live?
Yes, as long as a channel name isn't in use by another channel, you can update an existing channel's name in the Developer Dashboard (Manage my Channels > Preview and Update > Channel Store info).
After changes are saved, you can schedule when you'd like your channel name changes to go live using our publishing scheduler.
Once a channel is created with a name, it remains that name in our backend for the lifetime of the channel. It’s possible to choose a channel name (USA TV) and later change the name (USA Television), but the name USA TV is still claimed in our system (and no other channels could use the name).